When a start-up venture moves out of R&D into production,
many things change. One of the
ReThink Marketing worked with a leading provider of innovative 3-D technology solutions for orthodontic care to facilitate the development of their mission and values statements. With a new management team, the company president recognized the need for focused team-building statements that clearly defined the mission and beliefs of the organization and could unite its global employees in a shared purpose.
First, one-on-one interviews were
conducted with each executive to gain insight into company
The facilitated session was designed to be highly interactive, yet focused. For more than five hours, company executives worked through the issues of creating meaningful mission and values statements, and defining what each value meant in practice. In addition to smooth facilitation, ReThink ensured the meeting had an element of fun to it with relevant team-building quizzes, small non-distracting stress toys, and favorite snack foods. Afterwards, ReThink provided editorial services to polish the selected statements.
A three-hour follow-up meeting (with some executives conferencing in) was held one week later to discuss the final statements and approval them for use in the new performance evaluation system. ReThink then helped the Company develop a rollout plan that included department rollout meetings, various recognition and award programs tied to values demonstration, executive brown-bag lunches, and customer feedback initiatives.
Can ReThink Marketing help you strengthen
your company's direction and prepare new marketing strategies? Contact
us today to explore the possibilities.