ReThink Marketing's six-step
engagement approach ensures thorough execution.
However, every client has unique challenges,
resources, and goals. Flexibility is a critical factor in applying this
approach to each engagement.
For example, the in-depth approach summarized below
is required for a full research
and strategy engagement. For specific consulting
services, however, we define project
goals and assumptions more narrowly,
adjusting the depth and scope of each step to
specific requirements of the engagement.
A — Pre-Engagement
We meet with you, ask engaging questions,
and listen carefully. We want to know where you are, where you are headed,
your goals, budgets, challenges, and priorities. We probe to define the
scope of your marketing issues and identify the expected results. A second
meeting may be necessary to gather more high-level, introductory data and
discuss research and possible data collection methods (interviews, surveys,
focus groups, and secondary data gathering.) We do this to develop the engagement
proposal and consulting services
agreement, both of which are presented in a face-to-face meeting.
Part B — Post-Proposal
Once the proposal has been
accepted, we provide
a comprehensive document-gathering list and discuss the scheduling of primary
research interviews (customer and management; channel or partner as needed).
We recommend an internal communications approach to launch the engagement,
meet with key team members, and gain the cooperation and input of executives
and employees to be interviewed. Finally, we deliver a detailed timeline
with contingencies noted, and set up weekly action status communications.
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